AI can help you draft faster, surface angles you might miss, and tailor messaging for different audiences. Journalists still expect clarity, facts, and relevance, so the best AI-assisted press releases combine machine speed with human judgment. Use this practical workflow to turn raw news into a polished announcement that reporters can use immediately.
Before you open a writing model, define the news. Reporters look for impact, proof, and clarity. Decide exactly what is new, why it matters now, and who is affected. Gather the essential facts, the approved data points, and the people who will be quoted. A strong brief reduces revisions and prevents vague copy.
Give AI clear constraints. Include your audience, desired tone, must include facts, forbidden claims, and the format. You can draft and format in one pass, then refine. If you need templates and formatting, consider modern AI press release tools that keep structure tight while preserving your brand voice.
You are a senior PR writer. Draft a 500 to 700 word press release in AP style with headline, subhead, dateline, lead, two short body sections, two human quotes, a concise boilerplate, and media contact. Audience is technology business reporters. Tone is factual, concise, benefit oriented. Must include these facts exactly as written: [paste facts or bullets]. Do not invent data, do not overclaim, avoid buzzwords. Keep quotes natural and specific. End with a clear call to action for media.
AI performs best when the desired outline is explicit. Ask for the critical building blocks that journalists expect, then iterate on the parts that matter most, usually the headline, lead, and quotes.
Keep sentences tight. Limit paragraphs to two or three sentences for scanability. If the model inflates language, prompt it to remove fluff, replace buzzwords with concrete outcomes, and cut any sentence over 22 words.
AI can draft placeholders, but quotes should sound like a person, not a brochure. Edit for voice, specificity, and credibility. Reference a real customer moment, a measurable outcome, or a strategic context. Avoid generic praise and invented customer names. If you need options, ask AI for three quote variations, then combine the strongest lines and run a quick approval with the speaker.
Treat AI like a diligent assistant. You are still the editor. Cross check names, titles, figures, and dates against internal sources. Remove any speculative language. If your announcement touches regulated topics, run legal or policy review. A concise, accurate release builds trust with reporters, which improves your odds of coverage the next time.
Your release will live on your newsroom and across syndication sites, so make it easy to find and consume. Use one or two relevant keywords in the headline and lead. Link to a product page or resource center once. Add one image with alt text and a short, descriptive caption. Include a one sentence CTA for media, for example, download the media kit or request a briefing.
Choose distribution based on the story. For regulatory or financial items, use a wire. For product updates and partnerships, combine a newsroom post with targeted pitching. Segment your media list by beat, tailor the subject line to the value for that reporter, and send at a time that fits their schedule. Track open rates, click through to assets, inbound replies, and published stories, then refine your outreach. If you use a platform that supports scheduling, tracking, and contact management, you can standardize a repeatable press release distribution workflow across teams.
Overpromising breaks trust, so avoid absolute claims like first ever unless verified. Do not let AI invent quotes or customers. Watch for location or date errors in the dateline. Eliminate buzzwords that do not add meaning. Keep the boilerplate short, focus on what you do and the outcomes you deliver.
Headline, one compelling benefit plus a specific noun. Subhead, who it helps and how. Dateline and lead, city, date, the core news in one sentence. Paragraph two, evidence and numbers. Paragraph three, customer or market impact. Executive quote, strategic rationale with a concrete example. Partner or customer quote, real world validation if approved. Closing, availability, pricing, where to learn more. Boilerplate, 80 to 120 words about the company. Media contact, name, email, phone, link to media kit.
With a crisp briefing, a clear structure, and human editing, AI-assisted press releases help you publish faster without sacrificing accuracy or voice. Treat AI as a drafting accelerator, keep humans in the loop for quotes and verification, and your team will ship more news that journalists can run with.
Write your press release for free now with AI using WorldPress Platform.
